Rugby League World Cup 2021 (RLWC2021) and men’s health charity Movember are
proud to announce a partnership that will see the two organisations work
collaboratively to deliver the tournament’s groundbreaking mental fitness initiative.
The Duke of Sussex, Prince Harry recently announced RLWC2021 as the first-ever global
sporting event to launch a Mental Fitness Charter, with an aim to educate every player, team
official, match official, teammate and volunteer to look after their own mental fitness and of
those around them, as well as delivering mental fitness workshops to 8,000 young Rugby
League players and their parents.

Movember is the leading global charity changing the face of men’s health, with a focus on
mental fitness and suicide prevention in males. They will use their vast expertise in the field
to help successfully deliver RLWC2021’s Mental Fitness Charter, alongside Rugby League
Cares – who helped develop the project – and the Rugby Football League.
As the Official Mental Fitness Partner of RLWC2021, Movember will deliver its ‘Ahead of the
Game’ initiative, a programme which is focused on improving youth mental fitness through
community sport.

Working with community Rugby League clubs across the country, ‘Ahead of the Game’ will
be presented to 8,000 young athletes, 8,000 parents and 360 coaches, with the aim of
improving mental resilience in adolescent athletes and raising mental fitness literacy and
awareness among players, parents and coaches.

The evidence-based programme, which has been developed by sports psychologists in
Australia, is also being rolled-out in other sports in Canada, New Zealand and Australia.
As part of the Mental Fitness Charter, RLWC2021 is committed to improving mental fitness
awareness among its own staff and all its participants. During tournament time,
approximately 60 members of staff, 2,021 volunteers and 900 participants from the 32
competing teams will receive mental fitness awareness sessions in the form of face-to-face

Movember will also play a crucial role in the tournament-time mental fitness campaign, with
matchday activations – in the form of game day activity, community outreach and digital
content – planned to raise mental fitness literacy amongst supporters.

As part of its £800,000 investment into the initiative, Movember will also help to create a
post-tournament legacy plan to ensure the impact of the Mental Fitness Charter is felt long
after the final whistle at the final game.

Speaking about the partnership, RLWC2021 Chief Executive, Jon Dutton said: “Following
the launch of our trailblazing Mental Fitness Charter last month, we’re delighted to announce
RLWC2021’s partnership with Movember, leaders in mental fitness awareness.

“By delivering this programme alongside Movember, Rugby League Cares and the Rugby
Football League, we will further demonstrate how the legacy of RLWC2021 is being created
before the tournament begins in twenty months’ time. This initiative will make a genuine
positive impact in communities across England, along with promoting positive mental fitness
through Rugby League that reaches millions of people worldwide.”

Tracy Herd, Programme Manager for Movember said: “We are delighted to be working with
RLW2021 and Rugby League Cares to deliver sport-based mental fitness training to
communities where the impact of poor mental health, particularly for men, can be

“Research shows that half of mental health conditions start by the age of 14, and 75% by the
age of 24 1 . By intervening early and teaching boys the skills to be able to cope with life’s
setbacks and build their resilience, it will prevent minor issues from becoming bigger
problems later in life.”


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